Hello internet friend 👋 💻
My name is Genna. I’m passionate about digital communication and doing good work that makes a difference. My projects have appeared on ITV News, The Independent, Metro & beyond.
Who’s ready for some navel-gazing?
Rumour has it, I’m the best social media strategist, copywriter, digital producer, SEO content specialist and community manager with the last name ‘AlTai’ in London.
Here are some people who hired me who can back me up on that claim…
UK for UNHCR
Senior digital communications officer
2020 – Current
MANUAL
Community Lead
2018 – 2020
-Driving the strategic and creative direction, as well as the day-to-day running, of @MenofManual social channels
-Ideating PR campaigns that achieved coverage in ITV, Huffington Post, The Independent and beyond
-Growing our online community of 20,000+
-Day-to-day management of designers, videographers and editors to produce video and image content for Facebook, Instagram and beyond
-Editing and writing long-form copy for our Guided content hub, social and web
-Managing and overseeing influencers and content creators to tap into new audiences and produce compelling content
-Running and implementation of paid media campaigns
-Day-to-day management of Manual's relationships with local PR agencies
-Brand budget management
ZINC Network
Senior Social Media Manager
2016 – 2018
-Line management of social team - made up of 5 social media managers and executives
-Involvement in every aspect of developing large scale social strategies for the UK Government, NGOs and charities
-Development and management of content partnerships, contributors and influencers
-Implementation of paid social media; overseeing A/B testing, assigning budgets, messaging and targeting setup
-Owned audience growth and community management which saw a 400%+ growth of our Facebook community
-Spearheaded and oversaw all branded content production
-Managed our online communities across Facebook, Twitter, Instagram, YouTube etc.
-Managed ZINC's partnerships with Greenpeace, ATTN, Upworthy, Bright Vibes, AJ+, The Scene & more
-Scripted and produced a number of Facebook videos, all of which achieved 500,000+ video views
Sprinklr
Content Manager
2013–2015
-Crafted social copy for Facebook, Twitter and Instagram for clients like Magners, Energizer and Dell
-Worked with designers to develop imagery for social
-Managed online conversations between fans and brands
-Involvement in developing social media campaigns
-Wrote long-form articles reporting on social trends
Education
New York University, 2008-2012
Bachelor of Science, Media, Culture & Communications
The London School of Economics & Political Science, 2020-2022
Master of Science, Gender (Sexuality)