Cards Against Masculinity

With my time at MANUAL, we launched Cards Against Masculinity, an interactive card game designed to normalise some of men’s most feared questions, opening conversations and encouraging men to seek help to help combat the UK’s men’s health crisis and prevent unnecessary early deaths. The cards, which covered topics such as erectile dysfunction, prostate exams, societal pressures, mental health, hair loss, have been created to show a lighter side of these embarrassing and frightening topics, with the hope that this humorous approach will appeal to male sensibilities, and make men feel more comfortable to discuss with one another.

Campaign seen in: Metro, Campaign & Gizmodo UK